Why is Innovation important in Marketing

http://www.youtube.com/watch?v=Yy5fXWks4j8
the speaker in the video has not only emphasized the importance of innovation in marketing but also discussed some useful ideas for bringing innovation in traditional marketing techniques and media.Check the video.

Mapping Lahore

This should be a very interesting event

http://www.local.com.pk/mappingparty

Regards
Mannan.

Innovative Market Research Techniques to appeal to college students

Hey guys,

I found something interesting about doing the right research. This material can help us in our Brand management assignment...Plz do see it..

http://www.brainreactions.com/innovative-market-research-techniques-to-appeal-to-college-students.html

Use demographics to understand your target market

Hey all,
After a long pause I'm posting here a useful link for all of you. This article gives some useful tips about Identification of a particular target audience for your product and then studying their behavior based on thier demographics. It also provide some useful insight in targeting the right consumer for your product.
http://www.allbusiness.com/marketing/segmentation-targeting/848-1.html

Merry Christmas

I wish all my chiristian friendzzzzzzz a very happy Christmas. :) May all ur wishes come true on that Christmas n thank you today for that wonderful party. :)

We wish you a Merry Christmas

and a Happy New Year.

Good tidings to you, wher ever you are

Good Tidings for Christmas and a Happy New Year

* In Market Research, Use Numbers With Caution

This article shows a clear mistake that most of us will be making in our reports; i.e. using quantitative data. It holds its importance, but qualitative data, as quoted in the article, ' can also help to identify non-obvious ways to delight current customers'.

Read the article and please post your thoughts.



http://blogs.harvardbusiness.org/anthony/2009/09/in_market_research_use.html

'Shift from company-branded products to customer-branded solutions'

I was going through an article on Harvard Business review and this statement reminded me of what sir Ahmad shuja said in his guest speaker session. He said that the things that were present 2 years ago, when he delivered his first lecture to the Batch of 2010, those things were non-existing now.

Similarly, Marketing research done today is not as useful tomorrow.

http://hbr.org/product/a-plan-to-invent-the-marketing-we-need-today/an/SMR283-PDF-ENG?Ntt=marketing+research