The article briefly explains how customer satisfaction can be measured. Do look at it and please comment!!!
"Customer satisfaction research data -- collected by phone survey or online survey -- are a core component for a marketing research information system. We research customer views about satisfaction using an innovative approach that uncovers customer loyalty, brand loyalty, and importance of your brand and the full market category."
http://www.powerdecisions.com/customer-satisfaction-loyalty-research.cfm
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