ProPakistani.Pk is a website that consistently updates about latest happenings from Pakistan’s Telecom and IT Industry. They present a review of pakistan telecom industry in 2009 in which they showed all the information like cellular subcribers and market share of cellur companies. One of the intresting thing is that Ufone slipped down to forth position with Warid ahead of it at 3rd. They also showed us the broadband user and market share of different companies which tell us that there are 550 hundred thousands broadband users in Pakistan, which are expected to cross 5 million mark in 3 years.
There is the link to all these informations. i think u like to know the trends of telecom industry in 2009
http://propakistani.pk/2009/12/31/year-in-review-for-telecom-industry-2009/
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this research clearly showed us that overloading n bombarmnt of advertisement n not improving quality impacts a negative on consumer mind and leads a company to a declining side. Same what happen to Ufone........Thier ads were owsome n really attrct the consumer but quality really leads them to down resulted in slipped to 4th spot. As compared to this Warid climbed up to 3rd spot due to its quality n not advertisement (they hardly advertise this year. i dont knw wht wrong wid their marketing department)
ReplyDeleteso it clearify that at the end its quality that matter n not the quantity (by quantity i mean # of ads)
well said Salman, but are you sure about the rating you are talking above regarding ufone's 4th position in market? is this your opinion or any solid market research?
ReplyDeleteBro i gave my openion on the bases of research that propakistani done on telecomunication sector in pakistan. if u wanna know abt propakistani n how athentic they are then go to their website or become a fan of them on fb :)
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