Now a day internet is the most used, low price and easy tool to advertise. banks in west use this mediam to attrect maximum customers but pakistani bank heavily reliable on tv and print media. But this thing is starting to change as now Bank like Habib, Alfalah and UBL start onlne advertising. It is a good sign that they follow the new trend and start using this mediam of communication. Hope they go further in this direction..
http://propakistani.pk/2010/01/07/pakistani-banks-pushing-for-online-advertisements/
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