Thursday, November 5, 2009

Candy is Dandy for Hershey's: Questions

We have found that some of the questions given at the end of this case study are out of our present knowledge about Marketing Research as my group is facing some confusion in answering them. May be our prior knowledge about Marketing Research is almost zero. However, after sharing this with some other groups, we have found out that we can attempt first 4 questions only. Even Question 2 is giving us a hard time.

We want the opinion of the rest of the groups on this. Please leave your views.

Thanks!
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8 comments:

  1. Faiqa JavedNovember 5, 2009 at 10:23 AM

    Yes while working on this case study I found even Q4 is from ch 5, but we still tried attempting it being somewhat proactive but rest of the questions are beyond our proactivity.

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  2. Muhammad ZubairNovember 5, 2009 at 10:27 AM

    Lol...
    Yes, I agree. We have tried our full to answer the first 4 questions. I hope Sir Mannan will give us credit for that:-)

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  3. Salman Arshad khanNovember 5, 2009 at 10:49 AM

    yes i remembred that sir said in the class that only attemp those Qs which u covered in the class i-e Qs that covers till chptr 6. and 7 to onwrds Qs are from chpter 9 n 10 so i think we dont need to attmpt them. :)

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  4. kashifNovember 5, 2009 at 11:09 AM

    don't worry guys, we all are in the same boat, if it sinks we all will sink, together ;)

    every single group, from the MR class is facing the similar problems, and after consensus we all are doing first four questions.........as far know, i know this, if there is any change do let me know......thanks

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  5. Muhammad ZubairNovember 5, 2009 at 11:20 AM

    No, there is no change. We were supposed to send our asnwer by 12 am.
    Thanks for coordination :-)

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  6. SamiaNovember 6, 2009 at 7:14 AM

    yes.. so far the decision is intact. it is hard to attempt the questions 5 to 9. they are from the chapters 8-12. it was already tough reading 6 chapters in the given time period.

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  7. Muhammad ZubairNovember 8, 2009 at 11:19 AM

    Guys, thanks for your feedback!

    ReplyDelete
  8. UnknownDecember 9, 2010 at 2:54 AM

    Hi guys I'm Merve from Turkey. While searching to find marketing research for the Hugs and other questions on 'Candy is Dandy for Hershey's' which I am assigned to preapere a presentation on, I came acrossed to your blog!! Please help me I couldn't find any of the answers other than the Q1!!

    ReplyDelete

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