Saturday, November 21, 2009

The difference between Market Research and Marketing Research

Market research and marketing research are often confused. 'Market' research is simply research into a specific market. It is a very narrow concept. 'Marketing' research is much broader. It not only includes 'market' research, but also areas such as research into new products, or modes of distribution such as via the Internet. Here are a couple of definitions:
"Marketing research is the function that links the consumer, customer, and public to the marketer through information - information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the methods for collecting information, manages and implements the data collection process, analyzes, and communicates the findings and their implications."
American Marketing association - Official Definition of Marketing Research

3 comments:

  1. Yes as market research is concerned specifically with markets, while marketing research is concerned specifically about marketing processes. :)
    Source:Wikipedia

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  2. Salman, thanks for giving my post an ever simpler and more understandable form :-D

    ReplyDelete