I found some articles about how Twitter can help in marketing research. Im giving their links below. Please read, discuss and post some more related articles if you find any.
http://www.searchengineguide.com/karri-flatla/twitter-as-target-market-research-tool-a.php
http://beingcheryl.com/2009/02/20/using-twitter-for-market-research/
http://pistachioconsulting.com/twitter-is-a-sea-of-market-research/
Twitter also sells research tools to marketers that allow them to direct message opted-in users with questions. It costs $20,000 to set up and $1.25 each time direct messaged users reply (Source: http://www.businessinsider.com/twitter/twitter-market-research)
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Twitter's power is that it has specific, to the point tweets, people update them very quickly and are using it at a crazy rate. You can instantly tell the feelings of users about a certain product or marketing campaign
ReplyDeleteIt is quite abvious that the trend will change from facebook to twitter as it has changed from orkut to facebook..........so it would prove out to be a good network to run marketing activities.
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