Customer research is now a days more psychographic then demographic. Now customer value, openion n life style is more important to know 4 a company then any other thing.
Here is a link which tell us all about that changing trend
Hope u like it!!!
http://blogs.harvardbusiness.org/tjan/2009/05/want-to-understand-your-custom.html
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this article happens to be a great source of information.
ReplyDeleteBut my question here is, should we then neglect demographics??
Psycho-graphics are important, but demographics count as well..